Alliance University: School of Design
📍 Bengaluru, Karnataka · Est. 2010
NAAC A. Bengaluru tech hub access. Accepts UCEED, NID DAT, and NIFT scores. Fee waiver tiers: 25% off for NIFT score 150+, 35% off for score 200+.
Alliance University in Bengaluru is a private deemed university established in 2010, known for its management, law, and engineering programmes. The design school at Alliance offers B.Des specialisations in communication design, industrial design, interior design, and fashion design, providing a diverse programme portfolio within a single institution. Bengaluru's position as India's technology capital is the most significant contextual advantage for Alliance design students: the city is home to global technology companies, unicorn startups, e-commerce giants, and a large digital product industry that creates consistent demand for UX designers, communication designers, and design researchers.
This proximity to the technology sector gives Alliance design graduates a strong edge for digital and interaction design roles. Admission is through Alliance's own design aptitude test or UCEED scores, with approximately 60 B.Des seats. Fees are approximately Rs 14 to 18 lakh total for four years.
The NAAC A accreditation reflects the university's academic standards, and Alliance's broad institutional resources support design students through career services, industry connections, and campus infrastructure.
At a glance
Data is approximate. Verify at Alliance University Design official website before applying.
Programmes offered by Alliance University Design
B.Des (4 years)
Seats: ~60 (approx.) Fee: ~₹14–18L total (4 years)Specialisations at Alliance University Design
Communication Design
Visual storytelling across print, digital, and brand identity systems.
Industrial Design
Designing physical products considering function, ergonomics, materials, and manufacturing.
Interior Design
Creating functional, beautiful spaces for living, working, and commercial use.
Fashion Design
Designing clothing, accessories, and textile-based products for commercial and cultural markets.
How to apply at Alliance University Design
Check eligibility
Class 10+2 pass (any stream) from a recognised board.
Age and other criteria vary by exam.
Register for UCEED / NID DAT / NIFT / Alliance DAT
Apply before the deadline on the official exam portal.
Prepare across all tested sections.
Check results at Alliance University Design
Results and merit lists are published on the official portal.
Note your rank carefully.
Participate in counselling
Register for JoSAA or direct counselling.
Fill in college and programme preferences in order.
Confirm seat and pay fees
Complete document verification, pay the acceptance fee,
and finish enrolment formalities.
Campus and facilities
Design Studios
Dedicated studio spaces for hands-on design projects and critiques
Fashion Workshop
Available on campus
Digital Media Lab
Video production, photography and motion graphics equipment
Workshop Lab
Available on campus
Library
Curated design, architecture and art reference collection
About Alliance University Design
At a glance
Established
2010
B.Des seats
~60 (approx.)
Total B.Des fee
~₹14–18L total (4 years)
Closing rank (Gen)
Not rank-based (design aptitude test and portfolio)
Specialisations
4
Alliance University was established in 2010 in Bengaluru and granted deemed university status. The university initially focused on management and business education but has expanded to include law, engineering, design, and other disciplines. NAAC A accreditation reflects the institution's academic standing. The main campus is located in Chandapura, Anekal, on the outskirts of Bengaluru, with good highway connectivity to the city centre.
The B.Des programme at Alliance covers four specialisations: Communication Design, Industrial Design, Interior Design, and Fashion Design. The eight-semester curriculum combines studio practice with design theory, professional development, and industry projects. Alliance's institutional breadth means design students can access management, law, and business electives that support entrepreneurial or business-oriented design careers.
Bengaluru's technology ecosystem is the most distinctive advantage of studying design at Alliance. The city has the highest concentration of software companies, tech startups, and digital product organisations in India. This creates unmatched demand for UX designers, interaction designers, and digital communication designers.
Alliance design students are in proximity to companies like Infosys, Wipro, Flipkart, Google India, Microsoft India, and thousands of product startups across the city. Internship access is one of the strongest in any Indian city for design students interested in the technology sector.
Communication Design at Alliance has the strongest connection to Bengaluru's technology and media sector. Students learn visual communication, brand identity, digital design, and content strategy. The growing number of tech companies building consumer products has created strong demand for brand and communication designers in Bengaluru. Industrial Design students benefit from Bengaluru's manufacturing sector, including aerospace, defence, and electronics industries that have significant presence in the city.
Interior Design at Alliance is connected to Karnataka's growing hospitality, retail, and real estate sectors. Bengaluru is India's most active market for premium residential, commercial, and hospitality interior design. Fashion Design at Alliance draws on Bengaluru's role as a textile and garment manufacturing centre, with connections to the garment export industry and fashion retail.
Alliance University's campus environment, career services, and alumni network provide students with placement support across management, law, and design disciplines. The large university campus has student housing, sports facilities, libraries, and dining. Bengaluru as a city offers extensive student life opportunities: music events, startup meetups, design conferences, cultural festivals, and outdoor activities. Graduates from Alliance's design programme have pursued careers in UX, communication, interior design, and fashion, with Bengaluru's tech sector being the most active employer of design graduates from the city.
Frequently asked questions
Q1 Where is Alliance University located?
Alliance University is located in Bengaluru, Karnataka. Bengaluru's position as India's technology hub provides design students with access to leading technology companies, startups, and creative agencies for internships and placements.
Q2 What specialisations does Alliance University B.Des offer?
Alliance University B.Des covers Communication Design, Industrial Design, and Fashion Design, providing a broad design education with access to Bengaluru's vibrant technology and creative industries.
Q3 What is Alliance University's NAAC accreditation?
Alliance University holds NAAC A accreditation and offers approximately 60 B.Des seats per year, with fees ranging from Rs 14-18 lakh.
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Data sourced from official websites and publicly available information. Always verify at Alliance University Design official website. ShapeVerse is not affiliated with Alliance University Design.